The Gambia and the Movie Industry

Table of Contents The Globalizing of Films and Introduction of Film Industries into Developing Countries 3 The Globalizing of Films and Introduction of Film Industries into Developing Countries and the Affect on the Business Environment 8 The Globalizing of Films and Introduction of Film Industries into Developing Countries and the Affect on the Business Environment, Case Study: The Gambia 13 Bibliography18The Globalizing of Films and Introduction of Film Industries into Developing Countries Movies, films, cinema, the big picture; all of these are terms used to describe an industry that has captured the minds and imagination of billions of people throughout the world. And what an evolution process this industry has gone through. Video recording has been around since the late 1800’s, and back them the videos seemed more like Claymation technique than anything else. The videos were grainy, stopped a lot, and had no sound. Of course through time improvements have been made. As th e 20th century moved forward, so did the movie industry.Videos became clearer and longer, and so people decided to shoot movies and charge people money to see said films. The early ones of course had no sound and had to use cue cards, but as time progressed so did technology. In just a few short years not only was sound added to the films, but also color, and even 3d technology. So what comes next for this billion-dollar industry? The industry is now taking its business throughout the world; to countries that one would not expect the movie industry to set up camp due to the increase in technology and decrease of technological costs.The movie industry is also becoming less localized, in that the movies that are being produced in any of these countries are not simply made for the local audience, but rather are made for a global audience. Of course, almost everyone in the world knows about Hollywood, and Bollywood is bigger than Hollywood in terms of movies produced, though may not be as well known in the world. Nollywood is a well-established movie-producing powerhouse. In the past, when Hollywood was the main movie-producing powerhouse, Nigeria was probably one of the least places experts in the industry thought would take begin producing movies.Now, Nollywood is a main staple in movie productions each year. It appears as though these â€Å"woods† are beginning to pop up all over the world. Countries, regions, cities, are all beginning to see the benefit to having their own movie producing location. What is causing this trend of areas wanting to set up their own movie producing locations? The main aspect that is leading the way for this increase of â€Å"woods† throughout the world is the fact that movies are now being made in a less localized fashion. There are not nearly as many movies produced that are made specifically for a certain region.A movie producer is no longer going to fund a movie that will only do well in the country that it is made in. No, producers want to make the most money on the films, and that means relating the films to a global audience. Nigeria can be looked at as an example. Nigeria has a decent sized population, but how many people of that population would be willing to pay money to see a film. Not many, there are many other problems that need to be fixed before going to see a movie. So why produce movies in Nigeria for a population that would not sustain the industry? It is because the production costs have gone down so drastically.It no longer takes $50 million to make a movie. Nollywood thrives on its many producers providing small capital to many different movie projects (Haynes). The old movies that were created in, for lack of a better word, developing countries have always been inferior to those created by the US, England, and France. The technicality, special effects, costumes, and so on were never able to compete with the powerhouse countries (Callimanopulos). Now, however, with the lower cost of these techniques, these less fortunate countries are able to use the same technique, or at least those of equal quality.Sure, these countries may not be able to use the newest of filming technology (such as 3d or Imax), however these improvements give these countries a greater edge in the market. In fact, the average cost of a Bollywood film is $1. 3 million, whereas the average cost of a Hollywood film is $13. 6 million (Factoids). No longer are countries following Hollywood’s style of producing blockbuster after blockbuster. Nigerian producers realized that by dividing capital amongst many different projects, the income from each project may not be as great, however the total revenue from the combined projects is plenty to sustain Nollywood.That is why Nollywood has become the third largest movie producing area in the world. The same case can be made for Bollywood. India was an emerging market where movie producers took an opportunity to produce many movies at a che aper cost, and the effect was the same. This style of movie producing is what is allowing these developing countries to, basically, take over the market. A few decades ago the US was producing 5% of the movies in the world, however these US movies occupied 50% of the screen time in the world (Callimanopulos).While these numbers have not changed drastically, they are still beginning to take a new form. The world is producing more movies in general, and the US movies are occupying slightly less screen time than before. This decrease, however, is the forefront to what is expected to be a greater change as time progresses on. In fact, what is happening is that the major studios are begin to see how successful these â€Å"guerilla† movie making tactics is, that they are beginning to want to get into the market as well. For example, Warner Brothers is now financing French films and Fox is financing Latin American films (Toward).This just adds to why the movie industry is globalizin g so quickly, and why it is beginning to reach these developing countries. As these big companies continually invest more money into these less than fortunate countries, then the movie makers will be able to use the newest equipment to make technical better films, ensuring their spot in the global film industry. These movie producers, directors, and writers are now realizing that even with this increase of lower budget films being produced, they need to make sure that the movies produced are made for a global audience, rather than simply a local audience.France is actually experiencing the negative side of low budget film production. The number of French films produced is well over 200 a year now, however with so many of these low budget films being produced, the audience is beginning to see fewer films because of the repetitive nature of the films (Hayes). What French filmmakers failed to do was to look ahead at the big picture. Instead of writing scripts and backing films that the French society will only understand, they should have been producing films that a global audience can enjoy. By continuing to produce movies that can only be relevant in France, the audience gets bored.If these movies were more globally friendly, then there is less of a chance of the audience getting â€Å"bored† with the same predictable movies. It is this thought of less localized more globalized filmmaking that has opened the door to new areas of film. For example, 20 years ago China and Korea films were unheard of. The movies that they made there were made specifically for those countries. Now, it is very common to see Chinese or Korean films in theaters around the world (Toward). The movie industries within these countries realized that simply producing movies for their citizen’s alone is not enough.In order to stay relevant they would need to begin to produce movies that the global audience can enjoy. Specifically, South Korea has taken this attitude and run wit h it. A decade ago, South Korea was hardly in the movie scene. The current system of localizing the films was flawed. Instead, the film industry began producing movies with less nationalism so as to appeal to the global audience. As a result, the country produced The Host, the most successful movie in South Korean history, beating out worldwide famous movies like Titanic (Lee).The reason this movie did so well is that it did not focus on issues simply related to South Korea. It was a contemporary look at a monster attacking a city. Before this movie was produced, most South Korean films depicted the lifestyle of problems facing South Korean citizens. By taking on a movie that appeals to the global audience, they were able to reach a larger number of people, resulting in a much more successful film. This concept of producing fewer localized movies is allowing these smaller film industries to compete with the likes of Hollywood and Bollywood.If these smaller nations were to simply pro duce films that appealed to their own country, there would not be enough demand to sustain it. There are a lot of people in the world, and by reaching out and connecting with that audience, the smaller film industry nations are able to thrive as efficiently as the leading film industries. The Globalizing of Films and Introduction of Film Industries into Developing Countries and the Affect on the Business Environment This shift in the production of films affects the business industry in many ways. Being such a large industry, a multibillion-dollar industry. This industry is also very versatile.It does not take a lot to have the industry fall apart one year and bounce back with record numbers the following year. Since the movie industry is so big an impacts so many people, this versatility can drastically affect the business that is done in the entire country. This may not be true in the United States since there is so much other business that gets done in the country, however just th ink about the impact it could have on a small country. If the country loses small country without a high GDP loses another couple billion dollars form a poor movie year, then that country will suffer directly from that poor year.The opposite is also true. If that same country has a magnificent year in terms of movie productions and sales, then the entire country’s GDP and way of life will improve directly due to the movie industry. Since the movie industry is so vast and covers so many different areas of the business sector, including marketing, management, and finances, a country’s entire economic well-being could depend directly on the success of that movie industry, which relies on the experiences of the marketers to sell those films. Most people would consider actors, directors, and producers to be the most important part of filmmaking.Of course, these aspects are very important, but it is hard to admit that those aspects are the most important part. Just thinking about it for a second. If a movie were to have the best director of all time, director the best actor of all time, acting the best scrip of all time, it would seem like it would be the formula for an extremely successful film. The problem is, if no one knows about the film how is anyone going to be able to see it. If there are no ads, promotions, or tours, how is the movie going to make a profit.The muscle behind the movie could be the actors and directors, however the brains behind the revenue and eventually profits are the marketers. This becomes especially important when thinking about the shift of localized films to globalized films. It is one thing to be able to market a movie properly to one country, but it is entirely different to market the same movie in 5 different regions across the globe. The first place to look is towards Bollywood, the largest film industry in the world, located in India. The films produced in India are unique to their own country.These movies tend to b e, a lot of the time, musicals, which can be difficult to introduce into new territories. Recently, however the Bollywood film industry has looked toward producing more global friendly film. Just look at the success of Slumdog Millionaire. This movie stars unknown actors from Bollywood, and went on to be a huge global success, even going as far as winning at the Oscars. Similarly, one year later Bollywood released a period-epic movie entitled Jodhaa-Akbarr, which was the most successful Bollywood film at the time, being released in 26 other countries.The following year, My Name Is Khan was released in 70 countries, taking over as the most successful release from Bollywood in terms of release countries and revenue (Mahmood). This clearly shows that Bollywood is following the trend of trying to release more globally friendly films, but the important part that always gets overlooked is that marketing of these globally friendly films. It is put best when it was said, â€Å"In Bollywood today, if the box-office is King, then marketing is the Queen† (Bollywood). This seems to put Bollywood in the best perspective.Of course, box-office and revenue are the ultimate goal of any movie being released in Bollywood, which is why box-office can still be considered king. On the other side, these movies could never reach those revenue streams without marketing. The two go hand-in-hand. With countries such as India trying to release produce globally friendly movies, marketing becomes even more important. This can include creating a trailer that will attract the attention of the most consumer, to actually doing the market research to find out which country’s would be the best to release the film in and which countries the film would not fare well in.This is connecting the film to the audiences that are most likely to create a large return on profits (Arons). The cost to market a movie properly has gone up. The audiences are expecting to see more trailers, more app earances, more billboards, more everything, and as inflation and prices begin to go up, it is easy to see how expensive it can become to promote a movie (Bollywood). This again details the importance of picking the right countries to release the movie/market in. If a marketer fails to pick the right country, it can be a large expense on the film company.It is the marketers job to put in the time and money to promote the movie in the best way possible on the smallest budget possible. These movie companies in areas like India do not have the amount of spending that US film companies have, which is why it is so important to count every penny. In addition, Bollywood continues to find new markets in which to export. In fact, in the past 4 years there has been a 60% growth in overseas sales (Lorenzen). As these sales continue to rise, there will be more need for marketers.The importance of all of this is that as more countries, like India with its Bollywood, begin to improve their movie i ndustries, they are going to need marketers. As the movies that these movie industries produce, such as in South Korea and Taiwan, begin to look towards the global market with their movie productions, their marketing tactics need to improve. Since most countries with a film industry are making globally friendly films, the need for marketers, accountants, and the likes will increase. A company will need a lot more employees to promote a movie abroad as compared to promoting one in a single country.The need of so many new employees to keep up with the demand of overseas promotion can vastly help the economies of any country, especially those that are less fortunate than our own, which is where many of these new film industries are popping up. A little over a decade ago, Nigeria was a crime-ridden country that where people were afraid to leave their homes. This was before the time of Nollywood (Obhafuoso). This, obviously, would lead to a problem with the economy. If people were afraid to leave their homes, how would people spend money? How does an economy survive without money being spent?The short answer is that it cannot. To make matters worse, the reason people were turning to crime was because there was no work to make money at. It was a vicious cycle that seemed to have no end. Nollywood became Nigeria’s answer to these problems. If the country could get people jobs, and give them a decent wage, then that would (at least in theory), reduce the number of people who would have to turn to crime to support themselves and their family. Did the theory work well in the business world as well as it was suppose to? In short, yes.To put it into scope, Nollywood is considered the second largest employer of labor. Each film that is made employs, on average, 130 people (Obhafuoso). So how many movies are made each year? Well, each week, there are 30 new movies that hit the market. That is 4,500 movies each year (About Nollywood). This is a drastic change from the late 80’s to early 90’s. Back then it was extremely dangerous to walk around and even harder to find work. Now, with the growth of Nollywood, not only are the streets safer, but the way of life of the citizens is improving because of the money that is generated from the movie industry.These employees of these 4,500 films are going home with a minimum of 5-10,000 naira per film, but can make up to 20-25,000 naira. That is equal to about 128 US dollars (About Nollywood). It may not sound like a lot, but that kind of money really can change the lives of a family, economically and socially. By raising a kid on a fair day’s wage, that same child will see that it is possible to make a living without the crime that seems to plague the country at the moment. It is a turning point for the country.Nollywood injects the country with $250 million dollars a year (About Nollywood). In a country that was not well off to begin with, that is a huge difference. This one industry has single handedly changed the economic downfall of a country. There are of course still problems, still crime, still unemployment and poverty in the country, but there always will be. This film industry can be an example of a tool that can be utilized by a country to fight poverty and crime, and vastly improve the economy and standard of living throughout the country.The Globalizing of Films and Introduction of Film Industries into Developing Countries and the Affect on the Business Environment, Case Study: The Gambia Now the question turns to where to next open a movie industry. Africa seems to be the newest location where these new film industries (like Nollywood and Bollywood) are being created. A movie industry is exactly what many of these African countries need. There is not a lot of stability in these countries, both politically and, more importantly, economically. As shown earlier, a film industry can pump a large amount of money into an economy as ell as employee many ci tizens with jobs and a steady income. One country in Africa that seems to be looking at these statistics is The Gambia. Gambia is located on the western shore in Northern Africa. In Gambia, about 60% of the population falls below the overall poverty line. This can be due to the fact that the unemployment rate in the country is over 40% (The Gambia: An Assessment). With such a high unemployment rate, it is difficult to maintain an economy. The introduction of a national film industry in Gambia would allow for the economic growth that the country seems to be in need of.If a country wishes to be economically successful, it is important to be a part of the global economy. A country does not need to be a part of the global economy to sustain itself, but of course life can be made easier for the citizens of global economy countries. It appears that Gambia, and its 1. 8 million citizens, are struggling with their economy (History). If 60% of those 1. 8 million people are out of work, then there is clearly a need for the creation of new jobs. As stated earlier in the paper, many countries have had similar problems with their economies, and needed to change something.These countries saw the film industry as an opportunity to help its citizens. The film industry can be made extremely global if done correctly, which would allow for greater demand for films and create more jobs. Gambia is following suit by attempting to also start its own economy. There was once a short lived film industry in Gambia, but was shut down by the government in 1994. Since then the government has had major control of media outlets such as radio and television (History). Over the years the country has been slowly switching to give the people more power and control over their lives.It is this slow shift in power that is allowing Gambia and its citizens to have another go at creating a film industry. The government is also beginning to understand the need for change in such an impoverished country . Since the citizens are now able to vote for their leaders, it is now of more importance of these leaders to keep the citizens happy. If the country is not making any money for its citizens, then these leaders will not be re-elected. This is extremely important because the creation of such a big industry in a country of poor economic standard would require support from the government (Kasumaye). In order to get movie roducing off the ground, there needs to be investments. How can people invest if no one has enough money? That is where the government needs to step in and begin to financially back this industry. As the movies begin to take off and sell and make profit, then the industry will be able to sustain itself. Until then the government needs to understand the effects such an industry can have on Gambia. It seems strange to think that the government should back an industry such as filmmaking. Would it not be better to back things such as farming? Farming is important, but farm ing will not bring the country into the global economy.The film industry in Gambia has a large impact on the citizens of the country. It creates commerce throughout the entire country and teaches the individuals in the country new skills (The Gambia and its). Any kind of film costs a lot of money. In fact, simply look at The Hobbit. The new movie was filmed in New Zealand, and contributed more than 2. 4 billion dollars to the New Zealand economy (Child). That movie is an exception, since they are such large production unites, however it just goes to show that one movie really can make a difference in the economy.The film companies need to feed their workers, hire clean up crews, etc. , and if Gambia creates a major film industry with many movie companies, then the economy will reap the benefits as much as the CEO’s. Going hand in hand with an increase in commerce is that fact that a new industry will create many new jobs for the citizens. In fact, it is estimated that a film industry created in The Gambia would employ, at a bare minimum, 5,000 Gambian youths (Janko). This does not include the actors, directors, or any of the business aspects (such as marketers, accountants, financers, etc. . This is simply extra people needed on set to help with set up, tear down, dining, and every other aspects involved with filmmaking. As the industry begins to take off, so will the amount of jobs available. The more movies that are made, the more jobs will have to be filled. These 5,000 jobs can increase to 20,000 if the film industry grows. Nearly 20,000 new jobs can be a huge benefit to an economy that is suffering from high unemployment. Clearly as more people get jobs and begin to receive a steady income, the more money families will be able to spend on the market. The ore money that is spent on the market, the faster the economy will turn around. The faster the economy turns around, even more jobs will be created to keep up with the improvements. In fact, a well organized film industry could not only help the standard of living in Gambia, but also the surrounding areas as well (Sankanu). As the industry grows, it is very possible for citizens of surrounding countries to migrate over to Gambia in order to be apart of the industry. This influx of new people also means that these same people will be spending their money in the Gambian economy.Also, as the Gambian film industry creates more and more globally friendly movies (if they continue to follow the current trend in movie making), then the surrounding countries could be big importers of these films. Countries closer to Gambia may find Gambian films more appealing than, say, a Hollywood blockbuster. These imported movies can clearly help both video stores and movie theaters in these bordering countries to survive. As stated earlier, marketing is one of the most important factors in the film production process. The consumers need to know about the movie in order to see it.That being said, a Gambian film industry would open the door for all sorts of marketing professionals, both local and global marketers. It would seem pretty obvious that the locals of the country would work on the local promotion of the film. It would not be too far fetched to think that a movie company would want to hire a professional marketer from an already well-established company overseas. It can be a safe assumption that these kind of professionals will most likely have more experience with this global marketing than a native individual from Gambia. Normally, marketing a film globally would be extremely difficult.However, due to the established tourism industry and breathtaking scenery, Gambian movies may be easier to promote to the world than, say, a movie from Chad (Kasumaye). If the world has a basic understanding of The Gambia, then people will be much more open to watching a film from Gambia. This makes the jobs of whatever marketing professional get the job that much easier. The Gambia is currently struggling to improve its economy and standard of living. The unemployment is too high and their economy is not sufficient enough to give its citizens a proper standard of living. Nigeria was in a ery similar situation, and by adding a film industry, hundreds of millions of dollars was expelled into the economy, creating jobs, and improving the standard of living. The Gambia has a similar opportunity, in that there are plenty of actors, directors, and writers that want to create films, there just does not seem to be enough capital to truly get the industry off the ground. The government needs to realize this opportunity, and fund (at least for the beginning) the creation of this industry so as to create a greater flow of cash and employment throughout the country.This will create a large number of new opportunities for marketers to jump into the new industry to become a part of the growing phenomenon. A Gambian film industry can not only help the economy and business th rive in the country, but can also create new business opportunities on a global scale as well. Bibliography â€Å"About Nollywood. †Ã‚  This Is Nollywood. N. p. , 2006. Web. 08 Nov. 2012. . Arons, Marc. â€Å"Five Key Drivers of Global Marketing. †Ã‚  Forbes. Forbes Magazine, 17 Mar. 2010. Web. 07 Nov. 2012. . â€Å"Bollywood Goes over the Top with Marketing Bollywood, Updated Feb 25, 2012 at 03:10pm IST. †Ã‚  Http://ibnlive. in. com/. CNN, 25 Feb. 2012. Web. 06 Nov. 2012. . Callimanopulos, Dominique. â€Å"Film and the Third World. †Ã‚  Cultural Survival. N. p. , 11 Feb. 2010. Web. 31 Oct. 2012. .Child, Ben. â€Å"The Hobbit Boosts New Zealand Film Industry. †Ã‚  The Guardian. Guardian News and Media, 04 Apr. 2012. Web. 13 Nov. 2012. . â€Å"Factoids. †Ã‚  : Bollywoodcountry. N. p. , 2011. Web. 03 Dec. 2012. . Hayes, Graeme, and Martin O’Shaughessy. â€Å"French Cinema: Globalization, Representation, And Resistance. † French P olitics, Culture, & Society 23. 3 (2005): 1-13. Academic Search Premier. Web. 3 Nov. 2012 Haynes,

Honey And Mumford Learning Style Education Essay

It is normally believed that most people have a penchant with respects to interacting with, taking in and treating information to let them to larn ( Smith, 2003 ) . Different people adopt different acquisition manners where an optimal manner allows the person to larn best. The construct of individualized acquisition manners has gained a great trade of popularity in recent old ages of all time since the thought was proposed in the seventiess. To day of the month, there has been a monolithic copiousness of trials that can be performed to measure a individual ‘s acquisition manner ( Sprenger, 2003 ) . The undertaking is divided into two parts: Part A: To place and analyse my learning manner penchants through assorted questionnaires ; the VARK trial, Honey and Mumford acquisition manner, Myer Briggs Type Indicator ( MBTI ) and Belbin ‘s squad stock list. Prem and Phil stated that â€Å" Learning affects public presentation because all public presentation can be improved through acquisition. † ( Prem & A ; Phil, 2008 ) . Therefore, this allows me to derive an apprehension of who I am as a scholar and how this cognition may impact my public presentations, both separately or within a squad environment. Part B: To discourse my personality type and how my learning manner may impact my calling picks. However, it is deserving observing that although â€Å" personality is a possible subscriber to acquisition, it is hard to specify † ( Davies, 2008 ) . Sigmund Freud used the analogy of an iceberg to explicate the complexness of human personality by proposing that most of the personality is hidden out of sight under H2O ( Freud, 2003 ) . Hence, placing one ‘s personality is non an easy undertaking, and trials should merely be used as a ‘starting point ‘ instead than as a agency to do definite opinions ( Bayne, 1997 ) . However, my consequences will give a general thought of a calling field that most closely fit my personality and strengths.Part 1: Who I am as a scholar?1.1 VARK TestThe VARK trial is one of the most normally used theoretical accounts to assist place an person ‘s penchant for having and analyzing information with respects to larning. It can as sist people to develop extra acquisition schemes. There are four manners for people to utilize, such as ocular, aural, read/write and kinesthetic ( VARK, 2009 ) . It is a model to measure a individual ‘s learning manner. The consequences of the VARK trial ( Appendix A ) suggest that my strengths in a acquisition context remainder on my aural accomplishments. I have a strong penchant for aural based acquisition since I like to listen to others during treatment to derive a different position which allows me to understand more of the subject being discussed. My group mate agrees with this by stating †Although Yin Sung is usually quiet during group activities, she is an active hearer of other people ‘s positions and attentions about other people ‘s ideas, † ( Vicky, 2010 ) . Another portion of the trial consequences that I peculiarly agree with is that my written/reading accomplishments rather weak and is n't my preferable method of larning. Having merely late moved to analyze in the UK, English is non my first linguistic communication which could explicate why this type of acquisition is non one of my chief strengths, although my proficiency is bettering a batch. Since, the western educational system places a batch of accent on reading and authorship, I believe that I will derive a batch of betterment in this acquisition facet as clip goes on with added pattern. However, I am a spot surprised by my low mark on my kinaesthetic accomplishments. I have ever thought that I am person that learns good when given the chance to see something via a ‘hands on attack ‘ . For illustration, I find that I am able to pick up new accomplishments easy ( i.e. badminton ) when I am able to physically seek it out instead than merely reading from a book on how to play.1.2 Honey and Mumford Learning StyleThe Honey and Mumford ‘s ( 1992 ) Learning Style identifies and categorises an person ‘s learning manner. There are four possible manners ; an militant, reflector, theoretician and pragmatist, with a sum of 80 inquiries in the trial ( Honey and Mumford, 1992 ) . Harmonizing to the consequences of the Honey and Mumford larning manner questionnaire ( Appendix B ) I adopt a high reflector outlook. I agree with the bulk of the description of the reflector which I believe to the full depict me. A Reflector is a careful individual who prefers to take a back place in group treatments ( Honey and Mumford, 1992 ) . I like to listen to other people ‘s positions before I come to decisions and take my clip before doing any determinations. Being less self-asserting and be givening to keep back from engagement, I believe that I will work good and larn more expeditiously if placed around an militant, as one would be able to promote me to undertake state of affairss via a more ‘head on ‘ attack. This would heighten my engagement in group activities and treatments. In understanding with my VARK consequences, the Honey and Mumford trial suggests that I am a good hearer which is one of the strengths of a reflector. I to the full agree with this since I have ever been person that likes to listen to everyone in the group thoughtfully. This gives me an chance to derive different positions from different angles before I come to decisions. However, a possible failing that I see in myself by being a reflector is that I spend a long clip when executing set undertakings. For illustration, during my last assignment, it took me in surplus of two months to finish it as I was brooding excessively much on the readying phase. I spent excessively long researching information before I eventually began composing my assignment which is due to my caution with respects to make up one's minding how to compose it. Although I do demo a cautious outlook, I do n't to the full hold with the description that a individual with reflector behavior ne'er likes to take hazards. I on occasion like to step out of my ‘comfort zone ‘ to see things that I have ne'er experienced before to broaden my ain cognition. For illustration, I chose to go forth my place and familiar milieus in Hong Kong to analyze in the UK. I besides like to take up activities and avocations that I have ne'er tried before.1.3 Myers Briggs Type IndicatorThe Myer Briggs type Indicator ( MBTI ) is a questionnaire used to place an person ‘s personality type based on Carl Jung theories. MBTI categorises persons into two maps, such as extroversion or invagination which is the penchant in which an person prefers to direct their energy ( Madeline & A ; Rebecca, 1988 ) . For illustration, one that likes to direct their energy to cover with outer things, state of affairss or other people is deemed to hold a penchant for extrov ersion. Conversely, a individual that likes to cover with thoughts, information, accounts or the ‘inner universe ‘ , so their penchant is invagination. The consequences of the MBTI ( Appendix C ) suggest that I have a dominant introspective map, with a high penchant for introspective detection as demonstrated by my high mark in ISFJ. These consequences show that I like to listen to others and to absorb every bit much information as possible in a peculiar state of affairs, to spread out my cognition and to accomplish a clear apprehension of a subject. These compliment good with my consequences from the Honey and Mumford trial mentioned above. The consequences besides suggest that I am a difficult working person, which I feel describes me good. I like to get down early and guarantee that I perform undertakings to the best of my ability. Sing my academic life, I tend to analyze at least five hours a twenty-four hours. I besides begin my research for assignments long before the deadline. For illustration, although this professional undertaking is due for entry in April 2010, I have been fixing and making the necessary reading since October 2009. The MBTI consequences besides suggest that I have an of import penchant for extrovert feeling, as demonstrated by my high ESFJ mark. I am person that likes to concentrate on edifice harmoniousness in the universe around me and construct positive relationships. Besides, I ever value other people ‘s parts during work or other activities. My old employer said â€Å" Sung Yin is a really personable person that is popular with the clients and staff which creates a really positive ambiance around the topographic point, † ( Mrs Poon, 2008 ) . I will ever seek to carry people to hold with my positions if their sentiments are different to mine. However, I ever need to be careful non to pique those around me while seeking to make so. Briggs Myers stated that although ‘ESFJ ‘s ‘ are â€Å" friendly and sympathetic, they are really diligent and insist that others portion the same positions as them. † ( Myers, 1995 ) .1.4 Belbin Team InventoryThe Belbin Team Inventory is a trial used to estimate penetration into a individual ‘s behavioral inclination in a squad environment ( Furnham, Steele & A ; Pendleton, 1993 ) . The trial allows us the chance to find non merely our single aptitude strengths, but besides gives an consciousness of our place within a squad and how we are expected to lend. It â€Å" scores people based on how strongly they express traits from nine different squad functions. † ( Belbin, 1981 ) . Harmonizing to my Belbin trial consequences ( Appendix D ) , I have a major penchant for a function as a ‘shaper ‘ within a squad. A ‘shaper ‘ contains behavioral traits that correspond to my consequences from the MBTI. For illustration, a ‘shaper ‘ shows a thrust to win and to get the better of obstructions which complements my desire to carry through my aspirations and follow my clear ends. Although I display ‘reflector ‘ features, I besides see myself as a competitory person that thrives on force per unit area and challenges, which forms the footing of the ‘shaper ‘ function. My high school P.E teacher wrote on my school study â€Å" Sung Yin has demonstrated her competitory side during badminton category and has the necessary personality and desire to go a good participant in the athletics in future, † ( Mr. Yeung, 2001 ) . The consequences besides show that I am a ‘monitor judge ‘ proposing that I am an person that likes to measure all options before coming to a decision, which allows me to do accurate opinions. This agrees with my Honey and Mumford trial consequences which say that I am one who likes to derive different positions in treatment before doing determinations ( being a reflector ) . Finally, the trial consequences besides consider me to hold a penchant for a ‘specialist ‘ function that displays individual mindedness and dedication. These are traits that I agree with since I am a instead obstinate individual that does n't wish to alter my head one time I have my head set on something. Mr Robinson, my old employer said †Sung Yin is a really goaded individual with a clear way with where she wants to be and is improbable that she will be swayed from it, † ( Mr. Robinson, 2007 ) . I am ever dedicated to my undertakings at manus and ever give my best to make them every bit good as I can. This has allowed me to develop my accomplishments and cognition to a degree that means I can give a utile part within a squad. Despite what I feel is a reasonably accurate appraisal of my discriminatory functions within a squad, I do non to the full agree with a ‘resource research worker ‘ being my least preferable function. This is because I believe that I am a communicative individual which is a cardinal trait of the resource ‘resource research worker ‘ . As demonstrated by old trial consequences, I am a individual that possesses strong aural accomplishments. Despite regularly following a cautious attack to group treatment activities ( in line with my reflector personality ) , I like to inquire inquiries and take part in activities one time I feel comfy plenty to show my positions one time I have gauged other peoples ‘ point of views.Part 2: Deductions for calling pick2.1 Lifelong LearningEven from a immature age, I have ever been cognizant of the importance of larning new things to broaden my ain cognition base holding been invariably reminded by my parents to â€Å" work ha rd till old, and to larn till old. †A With an of all time altering society and increasing demand for ‘talent ‘ in any professional calling, it is compulsory that an person should non merely get new accomplishments, but to besides invariably upgrade these accomplishments to run into challenges set by the altering work environment.A This is the act of life-long acquisition which is the deliberate patterned advance throughout life of an person, where our cognition is invariably being expanded which allows us to efficaciously ‘survive ‘ in society ( Peter, Jenny and Shelagh, 1998 ) .A The essentialness of life-long acquisition has been good documented even every bit early as the seventeenth century where Comenius wrote that â€Å" no age is excessively late to get down larning. † And that one should ne'er do the error of ‘standing still ‘ in footings of accomplishment acquisition ( Comenius, 1996 ) .A Through my practical experience and l ife in general, I have come to the realisation that uninterrupted acquisition is a necessity to keep a competitory advantage over the many persons that seek the same calling chances as me.A Hence, I search for any chances to better myself through life-long acquisition. With my desire to better, I have late resigned from my occupation to analyze my unmarried man ‘s grade in Northumbria University. Prior to my surrender and subsequent move to partake in full clip surveies, I worked three old ages in the Bank of China as a Customer Service Officer ( Appendix E ) .A During that clip, I was working full-time, while analyzing parttime during eventides by go toing analyzing classes.A The part-time survey has allowed me to develop many cardinal accomplishments to rise my proficiency in making my occupation in minimum time.A This is of import because of the current unstable and competitory occupation market.A It has now become a demand for me to place a clear calling way for me to prosecute and so to develop my cognition towards the relevant countries to carry through the demands of my hereafter employers.A I am now analyzing an ‘International Business Management ‘ degree class with the aspiration to accomplish a future calling in the conc ern sector.A A A A A A Life-long acquisition will assist me supply a solid base for the development of indispensable movable accomplishments ( as discussed subsequently ) that would lodge to me throughout life and to help me in the patterned advance towards my calling ends. It is besides of import for doing me a ‘better ‘ person.A After all â€Å" it is the bottom round of the ladder of personal development. † ( Peter, Jenny and Shelagh, 1998 ) .A2.2 Career ChoiceHaving conducted assorted larning manner trials on myself, I have been able to derive a better apprehension of my acquisition penchants, personality and environments where I am likely to boom upon.A It is expected that cognizing an person ‘s learning manner penchant may assist that individual to define a possible calling way that is best suited for them, or even influence that individual towards certain calling choices.A Indeed, it is common for directors to utilize questionnaires to place ideal personality traits in their campaigners that would most probably be suited for their occupations which would help them in the choice process.A However, it is deserving observing that human behavior is extremely complex, and such trials may non needfully give an accurate or thorough appraisal of an person ‘s personality ( Freud, 2001 ) .A Hence, consequences of these trials should non be held absolute and should merely be used as a guideline to help a individual with respects to doing cardinal determinations such as possible calling waies to take.A Despite obvious drawbacks with utilizing these trials, I agree with most of the suggestions made by them sing my acquisition penchants and some facets of my personality.A In footings of employment, through my practical experiences, I have developed a strong desire to prosecute a calling in Marketing.A The accomplishments I have acquired to day of the month hold mostly influenced my involvement towards this calling way which, together with my personality, has made me see that I possess the ‘raw ‘ foundations to win in the selling sector.A In a study carried out by Honey and Mumford, it was found that the bulk of directors preferable employees that are ‘reflectors ‘ for Marketing occupations ; a trait that they believe would convey the biggest success to their company.A Having carried out a Honey and Mumford trial on myself, it was concluded that I am a strong ‘reflector ‘ , which makes me competently suited for Marketing. ‘Reflectors ‘ such asA myself likes to follow a cautious attack during group activities. This means that I tend to take an initial back place in group treatments, A preferring to obtain different point of views before doing cardinal decisions.A Being cautious, can besides affect believing in front in expectancy of possible obstructions. With selling occupations, it is of import non to hotfoot into determinations without first thought and planning ahead.A This is because, with the nature of the type of work, it is inevitable that there will be ‘lean ‘ periods so therefore, it is particularly wise to be prepared for such periods and to hold a program to move accordingly.A For illustration, a portion of be aftering in front is expectancy of alterations in the markets and happening new merchandises to promote.A It is of import to be cognizant that â€Å" the best selling enterprisers are ever looking for the following large money marker. † They are ever be aftering in front ( Scott Brooks, 2004 ) .A Hence, holding a cautious attack to things can be a good trait as it means that I am less likely to do incorrect determinations due to hotfooting into things and take necessary precautions.A My Belbin consequences that conclude that I have a strong penchant towards a ‘Monitor judge ‘ who likes to measure all options before coming to decisions adds farther support of my suitableness for a Marketing calling. â€Å" The ability to stay unagitated is one of the most sought after personality traits in the Retail profession, † ( John, 2007 ) .A Pressure can come in different ways, for illustration, when covering with unhappy clients who are dissatisfied with the merchandises sold to the ; It is the occupation of the seller to cover with the job and to reconstruct the client ‘s sentiment of the company.A Hence, to accomplish this, it is indispensable to stay unagitated under force per unit area when covering with these situations.A With selling occupations, it is besides of import to be able to react good and suitably to rigorous marks and deadlines that are set and to work towards them, which can besides take to coerce edifice up.A My Belbin trial consequences suggest that I am suited towards a ‘shaper ‘ function which is another ground why I feel that a Marketing calling is suited for me.A ‘Shapers ‘ are adept at executing under supercharging state of af fairss and with the added thrust to win. This is of import since there is a batch of competition within the market.A â€Å" Merely when you have your client on your side, are you able to efficaciously acquire what you want. † ( John, 2007 ) .A I believe this quotation mark highlights what a calling in Marketing is basically all about.A Success within the field of Marketing and Retail is extremely dependent on your clients or clients which means that good ‘people accomplishments ‘ leting you to link efficaciously with both co-workers and clients is essential.A On a personality degree, it is advantageous to be a ‘likeable ‘ individual which can affect being a pleasant person with a ‘cheery ‘ disposition.A â€Å" You are more likely to be able to negociate better if your client likes you, † ( Scott Brooks, 2004 ) .A My MBTI consequences have described me as holding a strong penchant towards extroverted experiencing which means that I like to construct positive relationships with people around me and to make harmoniousness around me.A This, in my sentim ent has contributed mostly to me being a personable individual.A The benefits of this personality trait are double. First, I would be able to sell my merchandises to clients more easy since they are likely to happen me a pleasant individual. Second, I am more likely to be on the ‘right side ‘ of my work co-workers and so they may be more likely to offer me their help.A Having identified a calling field that best suit my personality as based on my personality trials, I seek to accomplish a future calling as a Marketing manager.A A occupation of this sort would let me the duty to do cardinal determinations that will act upon the success of the company.A I crave the chance to pull off a squad, and to give a major part to the company that I work for.A A successful calling as a Marketing director demands certain personality traits in add-on to those mentioned above.A For illustration, it is of import that a Marketing Manager ( Appendix F ) is one that, non merely is able to do accurate opinion, but besides needs to stand by these opinions and non be excessively easy influenced by other people ‘s words.A In other words, they need to be prepared to â€Å" disregard naysayers, even if it ‘s those that are closest to them. † ( Scott Brooks, 2004 ) . Hence, being brave and besides individual minded can be seen as a demand in this sense.A The Belbin trial consequences have identified me as being a ‘specialist ‘ where the cardinal feature of this function is individual mindedness.A With me being a of course obstinate individual who does n't normally alter my head holding made my determinations, I believe I am suited for this peculiar calling pick.2.3 Movable accomplishmentsIn add-on to the right personality and occupation specific accomplishments, a wise employer will besides look to see what movable skills a perspective employee can offer.A The term movable accomplishments merely refers to a set of generic accomplishments in which an person needs in order to be effectual members of a flexible, adaptable and competitory work force and for life-long learning.A â€Å" At the bosom of it all, most employers are looking for people with common accomplishments and features. † ( Phil O'Reilly, 2009 ) .A Unlike occupation specific accomplishments, movable accomplishments can be used in many ways, gained through past experiences.A They are accomplishments that can be used in a assortment of occupations and situations.A In order to be successful in Marketing, there is a repertory of accomplishments that are required for me to efficaciously make my occupation which include clip direction, people accomplishments, leading, teamwork and good organizational accomplishments, amongst others. Marketing occupations rely on the ability to sell merchandises through interaction with a assortment of different clients. Hence, good communicating accomplishments are essential.A As identified by my VARK trial consequences, I have strong aural accomplishments that would be particularly utile in Marketing since the occupation demands that I have a good apprehension of clients ‘ needs.A Bing a good hearer, and besides person that likes to see things from different positions, this would let me to pass on efficaciously with my clients.A My ability to pass on good has been greatly developed through my past employment as a Customer Service Representative at the Bank of China and private coach, learning Mathematicss and assorted linguistic communications to kids. Therefore, good communicating now represents one of my cardinal strengths.A I am tri-lingual giving me versatility in my communicating accomplishments leting me to speak with a wider client range.A Good presentation accompl ishments is besides an of import facet of communicating accomplishment that is required in my hereafter calling since it is likely that It would be needed when advancing new merchandises for instance.A Fortunately, my presentational accomplishments have been greatly enhanced over clip through past experience in giving presentations during my past employment and current studies.A Having a good apprehension of the merchandises that I am advancing and any new merchandises on the market is besides really of import in Marketing.A Hence, it is necessary to hold good research accomplishments and besides to hold an unfastened head with respects to larning new material.A Bing a ‘reflector ‘ agencies that I happy to absorb information from many different angles and utilize it to do my determinations, while being a ‘specialist ‘ as identified by my Belbin trial consequences suggests that I have a natural avidity to larn and spread out my cognition in subjects at hand.A As I am likely to be working within a squad in my work force with similar marks, there is no uncertainty that good teamwork accomplishments are a requirement.A I believe that I possess good teamwork capablenesss holding already been in employment where good teamwork is a must, such as working with my co-workers in the publicity and derivation of comprehensive fiscal programs during my old job.A I besides actively partake in assorted teamwork athleticss that have allowed me to efficaciously construct on my teamwork skills.A It is my mark to accomplish a calling as a Marketing director in hereafter, which will demand extra accomplishments in order to be successful such as leading and ability to actuate myself and others within my team.A Bing a Selling director will intend that I will have greater duty, pull offing a squad or doing cardinal determinations that will impact company success.A Although I believe that I possess an ideal personality to set about such a function in a company, I feel that I will necessitate to better myself farther before I am ready.A With respects to movable accomplishments, I believe my biggest failing lies in my leading qualities, being a less self-asserting person that likes to keep back from engagement in group activities.A I understand that if I am to be a good leader, I will necessitate to better this facet by playing a more outstanding function in group activities and basically ‘stamping my authority'.A I do non to the full agree with the impression that leading is a quality that ca n't be taught, and some people are merely born leaders.A I feel that leading is a accomplishment that can be improved through life-long acquisition and experience ; hence I will boom to better myself in this respect.A â€Å" As with all accomplishments, they need to be learnt and no-one is born with them. † ( Phil O'Reilly, 2009 ) .A A A A ADecisionLife-long acquisition is an indispensable procedure for me to larn new accomplishments and besides to better bing 1s. It is besides extremely of import for my personal development towards being a ‘better ‘ individual, and one that is able to accommodate to an of all time changing universe. The changeless skill of new movable accomplishments is besides critical for calling patterned advance and to give myself a competitory advantage over those booming for the same chances as myself. By utilizing a assortment of different trials, I have gained an grasp of my ain personality, larning penchants and strengt hs. This information, together with my involvements makes me ideally suited for a future calling in the Marketing field.

Fool Chapter 17

ACT III Jesters do oft prove prophets. – King Lear, Act V, Scene 3, Regan SEVENTEEN REIGNING FOOLS, HAILING NUTTERS â€Å"Blow, wind, crack your cheeks! Rage! Blow!† thundered Lear. The old man had perched himself on the top of a hill outside Gloucester and was shouting into the wind like a bloody lunatic, even as lightning raked the sky with white-hot claws and thunder shook me to my ribs. â€Å"Come in from there, you bloody decrepit old looney!† said I, huddled under a holly bush nearby; drenched and cold and at the end of my patience with the old man. â€Å"Come back to Gloucester and ask shelter from your daughters.† â€Å"Oh, ye heartless gods! Send your oak-cleaving thunderbolts down on me! Burn me with your sulfurous and life-ending fires! Singe my white head and reduce me to a pillar of ash! Strike me dead! Let your wrath take fiery form and smite me! Take me, spare no violence! I do not blame thee, thou art not my daughters! I've given you nothing and expect no quarter! Do your horrible pleasure direct, To a poor, infirm, despised old man! Crack the sky! Strike me dead!† The old man paused as a thunderbolt split a tree on the heath with blinding fire and a noise that would send statues to shitting themselves. I ran out from under my bush to the king's side. â€Å"Come in, nuncle. Take some shelter under a shrub, if only to take the sting out of the rain.† â€Å"I need no shelter. Let nature take her naked revenge.† â€Å"Fine, then,† said I. â€Å"Then you won't be needing this.† I took the old man's heavy fur cape, tossed him my sodden woolen cloak, and retreated to my shrubbery and the relative shelter of the heavy animal skin. â€Å"Hey?† said Lear, bewildered. â€Å"Go on,† said I. â€Å"Crack the sky, fry your old head, mash your balls, et cetera, et cetera. I'll prompt you if you lose your place.† And off he went again: â€Å"Mighty Thor, send your thunderbolts to cease this weary heart! Neptune's waves, beat these limbs from their joints! Hecate's claws, tear my liver and sup upon my soul! Baal, blast my bowels from their unhealthy home! Jupiter, strew the land with my shredded muscle!† The old man stopped his tirade for a moment and the madness went out of his eyes. He looked to me. â€Å"It's really fucking cold out here.† â€Å"Like being struck by a bolt of the bloody obvious on the road to Damascus, innit, nuncle?† I held open the great fur cloak and nodded for the old man to join me in it under my shrubbery. He crept down the hill, careful not to slip in the rivulets of mud and water that cascaded by, and ducked under the cover with me.† The old man shuddered and put his skeletal arm around my shoulders. â€Å"Rather closer than we're accustomed to, eh, boy?† â€Å"Aye, nuncle, did I ever tell you that you are a very attractive man?† said Jones, poking his puppety head out of the cloak. And the old man began to laugh, and he laughed until his shoulders shook and the laughter broke into a jarring cough, and that continued until I thought he might expectorate vital organs. I caught some freezing rain in my cupped hand and held it for him to sip. â€Å"Don't make me laugh, boy. I'm mad with grief and rage and I've no stomach for jests. You should stand clear, lest a thunderbolt scorch you when the gods heed my challenge.† â€Å"Nuncle, begging pardon, but, you arrogant old tosser! The gods aren't going to strike you down with a thunderbolt simply because you asked them. Why would they accommodate you with a thunderbolt? More likely a carbuncle, festered and gone fatal, or perhaps a thankless child or two, being how the gods love their irony.† â€Å"The cheek!† said Lear. â€Å"Oh yes, cheeky gods they are,† said I. â€Å"And you named off a bushel of them, too. Now if you are struck down we won't even know who to blame unless lightning brands a signature in your old hide. You should have dared one, then waited an hour perhaps before calling fire down from the whole lot at a go.† The king wiped rain out of his eyes. â€Å"I've set a thousand monks and nuns to pray for my forgiveness and the pagans slaughter goats by the herd for my salvation, but I fear it is not enough. Not once did I act in the interest of my people, not once did I act in the interest of my wives or my daughters' mothers – I have served myself as god and I find I am little forgiving. Be kind, Pocket, lest you one day face the darkness as I do. Or, in absence of kindness, be drunk.† â€Å"But, nuncle,† said I. â€Å"I do not need to be cautious for the day when I become frail. I am frail now. And on the bright side, there may be no God at all, and the evil deeds you've done will be their own reward.† â€Å"Perhaps I don't even rate a righteous slaughtering,† sobbed Lear. â€Å"The gods have sent these daughters to suck out my life blood. It is punishment for how I treated my own father. Do you know how I became king?† â€Å"Pulled a sword out of a stone and slayed a dragon with it, didn't you?† â€Å"No, that never happened.† â€Å"Sodding convent education. Buggered if I know then, nuncle. How did Lear become king?† â€Å"My own father, I murdered him. I do not deserve a noble death.† I was speechless. I had been in service of the king over a decade and never had I heard of this. The story went that old King Bladud had handed the kingdom over to Lear and went to Athens, where he learned to be a necromancer, then returned to Britain and died from the plague in service of the goddess Minerva at the temple at Bath. But before I could gather my wits for a reply, lightning cracked the sky, illuminating a hulking creature that was making its way across the hillside toward us. â€Å"What's that?† I asked. â€Å"A demon,† said the old man. â€Å"The gods have sent a monster to take their revenge on me.† The thing was covered in slime, and walking as if it had just been constructed from the very earth over which it slogged. I felt for the daggers at the small of my back and pulled one from its sheath. There'd be no knife throwing in this downpour – I wasn't even sure I could hold the blade steady for a thrust. â€Å"Your sword, Lear,† said I. â€Å"Draw and defend.† I stood and stepped out of the shelter of the shrubbery. I spun Jones so his stick end was at the ready, and drew a flourish in the air with my dagger. â€Å"Come hither, demon! Pocket's got a coach ride back to the underworld for thee.† I crouched, thinking to leap aside as the thing lunged. Although it described the shape of a man, I could see long slimy tendrils dragging from it, and mud oozing off of it. Once it stumbled I'd leap on its back and see if I could cause it to fall and slide down the hillside, away from the old king. â€Å"No, let it take me,† said Lear. Suddenly the old man shrugged off his fur cloak and charged at the monster, his arms wide, as if offering his very heart to the beast. â€Å"Slay me, ye merciless god – rend this black heart from Britain's chest!† I could not stop him and the old man fell into the beast's arms. But to my surprise, there was no tearing of limbs or bashing of brains. The thing caught the old man and lowered him gently to the ground. I lowered my blade and inched forward. â€Å"Leave him, beast.† The thing was kneeling over Lear, whose eyes were rolled back in his head even as he twitched as if in a fit. The beast looked at me and I saw streaks of pink through the mud, the whites of its eyes. â€Å"Help me,† it said. â€Å"Help me get him to shelter.† I stepped forth and wiped the mud away from the thing's face. It was a man, covered with mud so thick it even ran out of his mouth and coated his teeth, but a man just the same, vines or rags, I couldn't tell which, trailed off his arms. â€Å"Help poor Tom bring him out of the cold,† said he. I sheathed my dagger, retrieved the old man's cape, and helped the muddy, naked bloke carry King Lear into the wood. It was a tiny cabin, barely enough room to stand in, but the fire was warm and the old woman stirred a pot that smelled of boiling meat and onions, like breath of the Muses it was, on this dank night. Lear stirred, now hours since we brought him in from the rain. The king reclined on a pallet of straw and skins. His fur cloak still steamed by the fire. â€Å"Am I dead?† asked the old man. â€Å"Nay, nuncle, but ye were close enough to lick death's salty taint,† said I. â€Å"Back, foul fiend!† said the naked fellow, waving at the very air before his eyes. I had helped him wash away much of the mud, so now he was merely filthy and mad, but no longer misshapen. â€Å"Oh, poor Tom is cold! So cold.† â€Å"Aye, we can tell that,† said I. â€Å"Unless you're just a crashingly large bloke what was born with a willie the size of a raisin.† â€Å"The fiend makes Tom eat the swimming frog, the tadpole, lizards, and ditch-water – I eat cow dung for salads and swallow rats and bits of dead dogs. I drink pond scum, and in every village I am beaten and thrown into stocks. Away, fiend! Leave poor, cold Tom alone!† â€Å"Blimey,† said I. â€Å"The loonies are in full bloom tonight.† â€Å"I offered him some stewed mutton,† said the old woman by the fire, without turning, â€Å"but no, he had to have his frogs and cow pies. Right fussy eater for a naked nutter.† â€Å"Pocket,† said Lear, clawing at my arm. â€Å"Who is that large, naked chap?† â€Å"He calls himself Tom, nuncle. Says he's pursued by the devil.† â€Å"He must have daughters. See here, Tom, did you give all to your daughters? Is that what drove you mad and poor even until you are naked?† Tom crawled across the floor until he was at Lear's side. â€Å"I was a vain and selfish servant,† said the nutter. â€Å"I slept with my mistress every night and woke thinking of putting it to her again in the morning. I drank and caroused and made merry, even while my half brother fought a crusade for a Church for which he held no faith. I took all without thought for those who had nothing. Now I have nothing – not a stitch, not a crumb, not a coin, and the devil dogs me to the ends of the earth for my selfishness.† â€Å"You see,† said Lear, â€Å"only a man's cruel daughters could drive him to such a state.† â€Å"He didn't say that, you daft geezer. He said he was a selfish libertine and the devil took his kit.† The old woman turned now. â€Å"Aye, the fool's right. The younger nutter has no daughters, 'tis his own unkindness that curses him.† She crossed the cabin with two steaming bowls of stew and set them before us on the floor. â€Å"And it's your own evil hounds you, Lear, not your daughters.† The old woman, I'd seen her before. She was one of the crones from the Great Birnam Wood. Different togs and somewhat less green, but this was surely Rosemary, the cat-toed witch. Lear slid to the floor and grabbed poor Tom's hand. â€Å"I have been selfish. I have thought nothing of the weight of my deeds. My own father I imprisoned in the temple at Bath because he was a leper, and later had him killed. My own brother I did murder when I suspected him of bedding my queen. No trial, not even the honor of a challenge. I had him murdered in his sleep without proof. And my queen is dead, too, for my jealousy. My kingdom is the fruit of treachery, and treachery have I reaped. I do not deserve to even wear clothes on my back. You are true, Tom, that you have nothing. I, too, shall have nothing, as is my just reward!† The old man began to tear off his clothes, ripping at the collar of his shirt, tearing more of his parchment-like skin than the linen. I stayed his hand, held his wrists and tried to catch his eye with my own, to pull him back from madness. â€Å"Oh, I have wronged my sweet Cordelia!† the old man wailed. â€Å"The only one who loved me and I have wronged her! My one true daughter! Gods, tear these clothes from my back, tear the meat from my bones!† Then I felt claws clamp on my own wrists and I was pulled away from Lear as if I had been drawn by heavy iron shackles. â€Å"Let him suffer,† hissed the witch in my ear. â€Å"But I have made this pain,† said I. â€Å"Lear's pain is of his own making, fool,† she said. With that I felt the room spinning and I heard the voice of the girl ghost telling me to sleep. â€Å"Sleep, sweet Pocket.† â€Å"Who's the muddy naked bloke snogging the king's noggin?† asked Kent. I awoke to see the old knight standing in the doorway with the Earl of Gloucester. The storm still raged outside, but by firelight I could see the naked nutter Tom O'Bedlam had wrapped himself around Lear and was kissing the king's bald head as if blessing a newborn babe. â€Å"Oh majesty,† said Gloucester, â€Å"can't you find better company than this? Who is this rough beast?† â€Å"He is a philosopher,† said Lear. â€Å"I will talk with him.† â€Å"Poor Tom O'Bedlam, is he,† said Tom. â€Å"Eater of tadpoles, cursed and damned by demons.† Kent looked to me and I shrugged. â€Å"Both mad as cat herds,† said I. I looked around for the old woman as a witness, but she was gone. â€Å"Well, snap to, majesty, I bring news from France,† said Kent. â€Å"Hollandaise sauce, excellent on eggs?† I inquired. â€Å"No,† said Kent. â€Å"More urgent.† â€Å"Wine and cheese complement one another nicely?† I further queried. â€Å"No, you rasp-tongued rascal, France has landed an army at Dover, and there's rumor they've forces hidden in other cities around the British coast, ready to strike.† â€Å"Oh, well, that does trump the wine and cheese news, then, doesn't it?† Gloucester was trying to pry Tom off King Lear, but having a hard time doing so while keeping mud off his cloak. â€Å"I've sent word to the French camp at Dover that Lear is here,† said Gloucester. â€Å"I've made the case to the king's daughters to let me bring him in from the storm, but they will not relent. Even in my own home my power has been usurped by the Duke of Cornwall. Regan and Cornwall have taken command of Lear's knights, and with them, my castle.† â€Å"We come to bring you to a hovel at the city wall,† said Kent. â€Å"When the storm breaks, Gloucester will send a cart to take Lear to the French camp at Dover.† â€Å"No,† said Lear. â€Å"Let me talk to my philosopher friend in private.† He pawed at mad Tom. â€Å"He knows much of how life should be lived. Tell me, friend, why is there thunder?† Kent turned to Gloucester and shrugged. â€Å"He's not in his right mind.† â€Å"Who can blame him?† said Gloucester. â€Å"After what his daughters have done – his very flesh rising up against him. I had a beloved son who conspired to murder me, and just the thought of that nearly drove me mad.† â€Å"Do you nobles have any reaction to hardship besides going bloody barking and running off to eat dirt?† said I. â€Å"Hitch up your bollocks and get on with it, would you? Caius, what of Drool?† â€Å"I left him hidden in the laundry, but Edmund will find him when his mind turns full to the task. Right now he is distracted by trying to avoid the sisters and conspiring with Cornwall.† â€Å"My son, Edmund, he is still true,† said Gloucester. â€Å"Yes, right, milord,† said I. â€Å"And mind you don't trip on the honeysuckle sprouting from his bum when you next see him. Do you have means to get me into the castle without Edmund knowing I'm there?† â€Å"I suppose. But I take no commands from you, fool. You are but a slave, and an impudent one at that.† â€Å"You're still angry over my jesting about your dead wife, aren't you?† â€Å"Do the fool's will!† boomed Lear. â€Å"His word is as mine.† A slight breeze then would have knocked me off my feet, so shocked was I. Oh, there was still madness glowing in the old man's eyes, but so was the fire of his authority. A feeble, babbling wretch one moment, the next a dragon deep inside the old man barked fire. â€Å"Yes, your majesty,† said Gloucester. â€Å"He's a good lad,† said Kent, by way of easing the bite of Lear's command. â€Å"Nuncle, bring your naked madman and let us go with Gloucester, to this hovel by the city wall. I'll retrieve my nitwit apprentice from the castle and off we'll be to meet up with the bloody frog King Jeff at Dover.† Kent rubbed my shoulder. â€Å"A sword in support then?† â€Å"No, thank you,† said I. â€Å"You stay with the old man, get him to Dover.† I pulled Kent over by the fire and bade him bend down so I could whisper in his ear. â€Å"Did you know that Lear murdered his brother?† The old knight's eyes went wide, then narrowed as if he were in pain. â€Å"He gave the order.† â€Å"Oh, Kent. Thou loyal old fool.†

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Better Place Automobile Industry Essay Example | Topics and Well Written Essays - 2000 words

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Campaign Evaluation Essay Example | Topics and Well Written Essays - 3000 words

Campaign Evaluation - Essay Example It incorporates specialized skills and expertise in the practice to incorporate and navigate through media relations and public relations without infringing on the practices of each continuum. Public relations relies on the critical and practical tools of media release, media conference and media kits. Further, these tools also combine with the management skills in advising bout the most preferable course of practice or action to follow. Thus, there is need to understand the role of media relations and public relations accordingly in facilitating the establishment of a successful campaign (Delahaye, 2011, p 18). A successful campaign meets the evaluation criteria that encompass the residual practices from media and public relations as facilitating continuums to the topic of campaign evaluation. Media has the potential to evolve the practice of public relations accordingly to reflect a global strategy that features interactive and symmetrical dialogue that is socially responsible. In modeling the two fields, various theoretical approaches are key to facilitate the processes of campaign strategy development and execution (Delahaye, 2011, p 23). Notably, the initial models that define public relations in this context entail the following. First, is the press agency, which constitutes the publicity of the campaign in the process. The fundamental element of publicity develops in the context of evaluating campaign since; publicity uses persuasion and manipulation in the pursuit to influence the audience towards behaving according to the organization objectives and desires (De Beer & Merrill, 2004, p 43). Thus, the audience in this sense relies on the ability of the media agency to develop strategic message that persuades and manipulates the audience accordingly to incline toward s the message of the press agency. Thus, public relations possessing this fundamental element, media relations

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Reading Reflection - Assignment Example The government used such agencies like the media to convince the public and suppress the truth, thus acting on false information which contradicted the democratic â€Å"marketplaces of ideas† which the country is based on. The question on the threat of inflation is quite confusing because democratic â€Å"marketplaces of ideas† are known for making accurate decisions, but as the case of Iraq may suggest, they flaunted this and acted on their own personal and selfish interest. A closer look at why the marketplaces of ideas was not applied into the case of Iraq is that US as a country had various strategic advantages which propelled both the citizens and leaders to declare war on the country. An example is that the media and the atrocities of the September 11 were responsible for the failure of marketplaces of ideas in the case of Iraq. Failure of the â€Å"marketplaces of ideas† in Iraq’s case was because of a number of reasons like biased manipulation of democracies buy selfish individuals for their own gains. Secondly, is that the control of information was only restricted to a fraction of individuals who were thought to have the country’s interest at heart and lastly the authority exerted in foreign