Comparison of Amazon to Bershka Samples †MyAssignmenthelp.com

Question: Discuss about the Comparison of Amazon to Bershka. Answer: Amazon.com is an American company of electronic commerce and cloud computing. It is the worlds largest internet retailer as measured from its revenue and capitalizing market. The company enjoys a great deal of customer experience that has led to its success throughout the world. It sets standards for other companies working online and is highly used and recommended by people from all nations. A comparison of the brand name with an online store, called Breshka that operates in the United States and Switzerland helps to ensure the position of Amazon in the global market. It also helps to identify the ways other online sites can improve to operate successfully in the global market situation, increasing customer experience and preference for the companies. About the company: The Amazon company was founded by Jeff Bezos in the year 1994, its base being in Seattle, Washington. The company started operating as an online bookstore and gradually diversified its business by selling video and MP3 downloads, video games, software, electronic goods, apparels, jewelleries, toys and such other consumer goods. The company stands out to be the largest provider of cloud infrastructure services such as the IaaS and PaaS (Rossman). It also sells consumer electronics and low-end products through its in-house Amazon Basics brand. The company has differing websites of it in the different countries and stands at the fourth position as the most valuable public company. It has surmounted to be the largest internet company by its collection of revenue (WSJ, 2018). The company always take the feedback and customer reviews, which they try to evaluate and render solutions. As a whole, Amazon has been able to maintain its fame and reputation on the global market with a huge margin of profits it has been sustaining for itself. Amazon as the pioneer: Amazon is the worlds most consumer centric company that is slowly and steadily heading to be the worlds first online market that delivers its brand promise like none before. It has been responsible to have incurred 44% of the entire e-commerce sales in U.S in the year 2017 (Thomas). The company focuses more on the consumer choices and attitudes than the competition it has or can have in the global market. It thinks for the long-term business and is proud of its operations that have attained excellence from nations all around. Amazon has been able to be one of those few brands that are marked by enormous customer obsession. In service polls, Amazon serves to be at the top of the most preferred online retail sites by customers (Semprini). It gives the worlds most relevant brands to its customers and enjoys a huge customer loyalty surpassing the other sites. The company has been able to increase 19 million members as prime customers in a year. The brand has been able to completely modif y customer experience in online shopping. It has always been updating itself with improving technologies and has always prioritized relationship with customers, focusing on their expectations and satisfactions that have accumulatively led to its glorifying success. Amazon as a customer-centric company: The brand Amazon works on the basic and primary focus of building and developing customer relationships. The company promises to be the most customer centric company in the world with all its engagement to satisfy customers from all around the earth with its high range of products (Klaus). The noble approach of the company has not only increased the customers reliability and preference for the company but has also added to increase its profit enormously. The company has about 50 fulfillment centers with more than 90,000 employees that works on the customer relation with the company (Varia, Jinesh, and Sajee Mathew). The company is constantly urging its customers to give them back a feedback so that they can work on their drawbacks. It has been able to be a hassle free online shopping destination with barely any shipping charges. The company also provides their own recommendations along with the products that are undoubtedly reliable. The easy customer service telephonic conversation with direct Amazon members also elevates its potential to be customer-centric. Moreover, the use of advanced technology by the company determines its unique vision and promise of being a completely customer-centric company. Role of employees in developing Customer experience: The chief objective of Amazon is to satisfy its customers and everyone associated with the company undertakes this responsibility. Not just the ones facing the customers directly, but all the employees together contribute to develop the sole concern of the company to be customer-centric (Lemon and Verhoef). They work with the primary concern to optimize customer experience and thus communicate in a very friendly and ready to help attitude that heightens the good reputation that the company holds. Customer journey of the Amazon customer : Amazon is highly praised by its customers for its excellent service and products that has been fulfilling the companys desire to be entirely customer centric. It has been able to function according t the expectations of its customers. The journey of the customers in Amazon is a long-term affair. Competitive prices, swift delivery, and fair returns enable Amazon to have a grip on its customers. It also has a lot of trust of its potential customers that has made the journey of them in Amazon sustaining as well as appealing. A step ahead in use of technology by Amazon: Amazon has made a remarkable use of technology in its marketing strategies that enables it to ship the ordered items to the customers within a day. Amazon has a tendency to continuously innovate ideas and implement them in its business processes. It is experimental in its operations that have always led to its development and success. In its modern approach, Amazon uses the technique of raise, eliminate, create and reduce framework, eliminating traditional retail distributors and developing direct relations with suppliers. It also raises the standard by providing greater platform to customers for better choice and value of products. The company has created a new level of cloud computing with the introduction of the new Amazon Web Series, built from core technology that is globally recognized and famed (Hashem et al.). The company also reduces the ineffective and products that are for short-term profits. All these innovations and experiments in the business have always led to its grea ter expansion and profit in the global market. Bershka is an online fashion store that provides a wide collection of apparels to the customers. It is also operational in the United States and along with the clothes; the retail store has a stock of shoes, beauty products and accessories for the customers. Areas in which the business could improve: Bershka is famous for the quality products that it delivers. However, it lacks the variety that Amazon has. Moreover, the price is also high compared to the price that one gets in buying products from Amazon (Klaus, Phil and Bang). The store is solely concerned with clothes, shoes and accessories. Along with the lowering of price of the commodities, it could also include other important as well as necessary items such as books, home decors and consider the basic amenities, the way Amazon does (Marjanova). This would enable the customers to buy a variety of products from a single destination app rather than resorting to multiple sites. The DNA of the customers: The DNA of the floating customers in case of Bershka is that they are searching for home dcor items as well as electronic goods in the site. The regular customers also tend to prefer the site when the online store when gives sales and free delivery of products. Approaching the DNA issue: Analysing the DNA of the customers of Bershka, it can be suggested that the retailers must improve their marketing schemes. Instead of keeping high prices and getting customers in time of sale, the company can fix reasonable price for the products (Schroeder). This would enable it to hold on to the customers. The shipping charges are also very high for the products that tend customers to switch on to other sites like the Amazon. Having an insight into the DNA, the company can well-understand the various products that the customers are searching and likewise take initiatives to increase the range of products to promote great experiences in the customers. Amazon approaches to improve customer experience in Bershka: Amazon focuses on retaining its customers than to provide huge discounts. Its customer support, flexible policies in returning items and fast delivery methods are way beyond any comparison to Bershka. The company enjoys a very superior position because of the massive customer loyalty it has gained through the years (Bilgihan et al.). Bershka is in comparison not even known to the entire population. The Global Prime membership scheme of Amazon has been in fame that delivers items to these customers within a day or two. Bershka has not been able to provide any such marketing strategies. They are more in to offers and discounts that are not always attractive for customers. Bershka has no self-service support for its customers that Amazon provides that foster a better customer experience. Easy support, free returns and humble relations with the customers would improve customer experience for Bershka that Amazon has already been able to attain. The entire assignment denotes that Amazon has been the most preferred online store for people and various operating retail sites need to undertake measures that have been discussed in the essay to increase their market to a good extent. The notion of Amazon to develop customer relations and employee efficiency stands extraordinary compared to other sites that has embarked to its glory over the years, which is yet to attain for other sites operational in the market. References: "Amazon's Sales Versus Other Internet Retailers -- Interactive".WSJ, 2018. Online. Internet. 20 Mar. 2018. . Available: https://www.wsj.com/articles/compare-amazons-sales-with-other-internet-retailers-sales-1377723857. Bilgihan, Anil, Jay Kandampully, and Tingting Zhang. "Towards a unified customer experience in online shopping environments: Antecedents and outcomes."International Journal of Quality and Service Sciences8.1 (2016): 102-119. Hashem, Ibrahim Abaker Targio, et al. "The rise of big data on cloud computing: Review and open research issues."Information Systems47 (2015): 98-115. Klaus, Phil, and Bang Nguyen. "Exploring the role of the online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector."Journal of Strategic Marketing21.5 (2013): 429-442. Klaus, Philipp. "The case of Amazon. com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)."Journal of Services Marketing27.6 (2013): 443-457. Lemon, K. N., and Verhoef, P. C. Understanding customer experience throughout the customer journey.Journal of Marketing,80(6) (2016): 69-96. Marjanova Jovanov, Tamara. "Principles of marketing: Setting goals and marketing strategies." (2015). Rossman, John.The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company. Vol. 1. Clyde Hill Publishing, 2016. Schroeder, Bernhard. "leaders: build customer truth into your company dna."Leader to Leader2015.78 (2015): 19-24. Semprini, Pietro.Amazon. Diss. 2017. Thomas, Lauren. "Amazon grabbed 4 percent of all US retail sales in 2017, new study says".CNBC, 2018. Online. Internet. 20 Mar. 2018. . Available: https://www.cnbc.com/2018/01/03/amazon-grabbed-4-percent-of-all-us-retail-sales-in-2017-new-study.html. Varia, Jinesh, and Sajee Mathew. "Overview of amazon web services."Amazon Web Services(2014).

Why College Athletes Should Get Paid free essay sample

They are the ones who make the main event possible. Without the athletes, there would be no game. They are the entertainment that the crowd is paying for and they receive none of the profit. The number one reason why college athletes should be paid is because they deserve it. College student athletes are working hard anywhere between 30 to 40 hours a week to be successful and excellent. On average every college athletic season ranks in between ten and 150 million dollars in revenue and zero dollars are rewarded to the athletes. Recently there was about an 11 billion dollar deal made between the National Collegiate Athletic Association (NCAA) and the television station, CBS. The deal revolved around a popular event in men’s college basketball, March Madness. The deal was that from 2011 to 2024, CBS would be the station to air the three weekend long event, and again, zero dollars go to the athletes making the event possible. We will write a custom essay sample on Why College Athletes Should Get Paid or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page March Madness doesn’t exist without the athletes and they receive none of the billions of dollars the event makes. Andrew Luck was a starting quarterback for Stanford University and a Heisman Trophy candidate. Fans came to the Stanford football games just to see him play. People purchased the jersey emblazoned with his name and number from the Stanford gift shop and he made absolutely no profit from this. Everything went to Nike and the University itself. Andrew Luck is just one example among the many college student athletes who are the stars of their team bringing business to their university and receiving no profit. College student athlete should be paid because what they do is almost like slave work. They go to class for three o five hours, attend their practice, game or workout, and then study and do school work for maybe two to six hours. It is almost as if the university is the â€Å"pimp† and the student athlete is their â€Å"whore† doing all the work. They get no profit for all of the revenue they are bringing in because of their hard work. Jalen Rose, a member of the â€Å"Fab Five† at the University of Michigan, wrote, â€Å"Universities, coaches, apparel companies, and everyone in between financially benefits from the success of these student-athletes except for the players themselves. This is a small investment for universities that see millions of dollars in revenue each semester and treat these student athletes as indentured servants. † This is a harsh way to put it but it is the truth. College student athletes should be paid because they have no time for a job. The university makes the sport their job because it is so time consuming, and you need to be fully dedicated to the sport to perform well. Since not all athletes can rely on their families for college spending money, they should be able to rely on their talent. Since their talent is their sport and it is what they are working at every single day, they should be rewarded for it. In 2010, five Ohio State players, including star quarter back Terelle Pryor, were suspended for five games after receiving discounted tattoos at a tattoo shop and cash for selling personal awards, Buckeye memorabilia, and championship rings. I know this doesn’t sound so good for the players, but if they were given just a sliver of the universities profits from their football games, they wouldn’t have been so tempted to do this. Terelle Pryor is famous name in Ohio and in most of the USA. Everybody knows who he is. He is an amazing player and he was an extremely important part of the Ohio State football team. It makes no sense that in order for him to make a buck, he had to resort to selling signed Buckeye memorabilia and his own championship ring. It really is sad. He was a famous football player that couldn’t afford a tattoo, but every week he was a main reason fans were paying good money for a ticket to an Ohio State football game. Fans pay money to see and an entertaining and exciting performance and that is what Terelle Pryor did on the field. He should have been paid for what he was doing. If he was, he would’ve have never had to resort to something so negative. Many people believe that college student athletes should not be paid because they are receiving free education through their scholarships. People think with college costing anywhere from $9,000 to $30,000 a year, why should these athletes get paid as well as have free schooling. What people don’t think about is the money being brought into the school because of the athletic events. Penn State’s football program brings in nearly forty million dollars a year, and Penn State isn’t even the school producing the greatest income. The real questions are: â€Å"Where is that money going? Why isn’t it going to the athletes working their butt off and making that event possible? † In the end, they are bringing in more money to the school than they are receiving through their scholarship. Therefore, they should be paid.

Argumentative Essay Sample - Gay Marriage Proposal Example

Argumentative Essay Sample - Gay Marriage Proposal ExampleWriting an argumentative essay can be a real challenge for most people. To help you in your essay writing challenge, here is an argumentative essay sample Gay Marriage thesis statement example.So, first thing to do is to have an original question, which is important for your essay. In this case, the original question is why should the nation support gay marriage? This can be a direct question that will help you in answering your essay questions later. Therefore, have an original question that you want to have answers to.After you have an original question, you need to choose some of the best arguments that you can use to answer your essay questions. The question that you will probably ask yourself is how do I get to the point of making my argument effective.You can use the same argumentative essay sample Gay Marriage thesis statement example as an example. Write about how someone would defend the reason why they should not sup port gay marriage. In this case, you are questioning why some people believe that they should not support gay marriage.Using the argumentative essay sample Gay Marriage thesis statement example, you will be able to explain why some people believe that they should not support gay marriage. In this case, you will be able to make some positive arguments in favor of gay marriage.Next, you will want to find some of the strong points that you can make to prove to your reader that they have stronger arguments than you do. You can find out many of the strong points in this article.All in all, you will have a successful argumentative essay Gay Marriage thesis statement example after you have done allof your homework. You will be able to write a good essay that will use the strong points that you found out in this article. This will help you in the long run to make your argument and explain your reasoning to your reader.

Consumer Ethics -- Considerations in a Global Market

Consumer Ethics Considerations in a Global Market Many people around the world work to consider consumer ethics and  make ethical consumer choices in their everyday lives. They do this in response to the troubling conditions that plague global supply chains and the human-made climate crisis. Approaching these issues from a sociological standpoint, we can see that our consumer choices matter because they have sweeping economic, social, environmental, and political implications that reach far beyond the context of our everyday lives. In this sense, what we choose to consume matters very much, and it is possible to be a conscientious, ethical consumer. However, is it necessarily this simple? When we broaden the critical lens through which we examine consumption, we see a more complicated picture. In this view, global capitalism and consumerism have created crises of ethics that make it very difficult to frame any form of consumption as ethical. Key Takeaways: Ethical Consumerism What we buy is often related to our cultural and educational capital, and consumption patterns can reinforce existing social hierarchies.One perspective suggests that consumerism may be at odds with ethical behavior, as consumerism seems to bring about a self-centered mentality.Although the choices we make as consumers do matter, a better strategy may be to strive for ethical citizenship rather than merely ethical consumption. Consumption and the Politics of Class At the center of this problem is that consumption is tangled up in the politics of class in some troubling ways. In his study of consumer culture in France, Pierre Bourdieu found that consumer habits tend to reflect the amount of cultural and educational capital one has and also the economic class position of one’s family. This would be a neutral outcome if the resulting consumer practices were not slotted into a hierarchy of tastes, with wealthy, formally educated people at the top, and the poor and not formally educated at the bottom. However, Bourdieu’s findings suggest that consumer habits both reflect and reproduce the class-based system of inequality that courses through industrial and post-industrial societies. As an example of how consumerism is tied to social class, think about the impression you might form of a person who frequents the opera, has a membership to an art museum, and enjoys collecting wine.  You probably imagined that this person is relatively wealthy and well-educated, even though these things weren’t explicitly stated. Another French sociologist, Jean Baudrillard, argued in For a Critique of the Political Economy of the Sign, that consumer goods have a â€Å"sign value† because they exist within the system of all goods. Within this system of goods/signs, the symbolic value of each good is determined primarily by how it is viewed in relation to others. So, cheap and knock-off goods exist in relation to mainstream and luxury goods, and business attire exists in relation to casual clothing and urban wear, for example. A hierarchy of goods, defined by quality, design, aesthetics, availability, and even ethics, begets a hierarchy of consumers. Those who can afford the goods at the top of the status pyramid are viewed in higher standing than their peers of lower economic classes and marginalized cultural backgrounds. You might be thinking, â€Å"So what? People buy what they can afford, and some people can afford more expensive things. What’s the big deal?† From a sociological standpoint, the big deal is the collection  of assumptions we make about people based on what they consume. Consider, for instance, how two hypothetical people might be perceived differently as they move through the world. A man in his sixties with clean cut hair, wearing a smart sport coat, pressed slacks and collared shirt, and a pair of shiny mahogany colored loafers drives a Mercedes sedan, frequents upscale bistros, and shops at fine stores like Neiman Marcus and Brooks Brothers. Those he encounters on a daily basis are likely to assume him smart, distinguished, accomplished, cultured, well-educated, and moneyed. He is likely to be treated with dignity and respect, unless he does something egregious to warrant otherwise. By contrast, a 17 year-old boy, wearing disheveled thrift store attire, drives his used truck to fast food restaurants and convenience stores, and shops at discount outlets and cheap  chain stores. It is likely that those he encounters will assume him to be poor and undereducated. He may experience disrespect and disregard on a daily basis, despite how he behaves toward others. Ethical Consumerism and Cultural Capital In a system of consumer signs, those who make the ethical choice to purchase fair trade, organic, locally grown, sweat-free, and sustainable goods are also often seen as morally superior to those who don’t know, or don’t care,  to make these kinds of purchases. In the landscape of consumer goods, being an ethical consumer awards one with heightened cultural capital and a higher social status in relation to other consumers. For example, buying a hybrid vehicle signals to others that one is concerned about environmental issues, and neighbors passing by the car in the driveway might even view the car’s owner more positively. However, someone who can’t afford to replace their 20-year-old car may care about the environment just as much, but they would be unable to demonstrate this through their patterns of consumption. A sociologist would then ask, if ethical consumption reproduces problematic hierarchies of class, race, and culture, then, how ethical is it? The Problem of Ethics in a Consumer Society Beyond the hierarchy of goods and people fostered by  consumerist culture, is it even possible to be an ethical consumer? According to Polish sociologist Zygmunt Bauman, a society of consumers thrives on and fuels rampant individualism and self-interest above all else. He argues that this stems from operating within a consumerist context in which we are obligated to consume to be the best, most desired and valued versions of ourselves. With time, this self-centered standpoint infuses all of our social relationships. In a society of consumers we are prone to be callous, selfish, and devoid of empathy and concern for others, and for the common good. Our lack of interest in the welfare of others is furthered by the waning of strong community ties in favor of fleeting, weak ties experienced only with others who share our consumer habits, like those we see at the cafà ©, the farmers market, or at a music festival. Rather than investing in communities and those within them, whether geographically rooted or otherwise, we instead operate as swarms, moving from one trend or event to the next. From a sociological standpoint, this signals a crisis of morals and ethics, because if we are not part of communities with others, we are unlikely to experience moral  solidarity with others around the shared values, beliefs, and practices that allow for cooperation and social stability. The research of Bourdieu, and the theoretical observations of Baudrillard and Bauman, raise the alarm in response to the idea that consumption can be ethical. While the choices we make as consumers do matter, practicing a truly ethical life requires going beyond just making different consumption patterns. For example, making ethical choices involves investing in strong community ties, working to be an ally to others in our community, and thinking critically and often beyond self-interest. It is difficult to do these things when navigating the world from the standpoint of a consumer. Rather, social, economic, and environmental justice follow from ethical  citizenship.

Parataxis in Steinbecks Paradox and Dream

Parataxis in Steinbeck's 'Paradox and Dream' Though best known as a novelist (The Grapes of Wrath, 1939), John Steinbeck was also a prolific journalist and social critic. Much of his writing dealt with the plight of the poor in the United States. His stories allow the reader to question what it means to be American especially during hard times like the Great Depression or times of great social upheaval during the Civil Rights Movement. In the essay Paradox and Dream (from his final nonfiction book, America and the Americans), Steinbeck examined the paradoxical values of his fellow citizens. His familiar paratactic style (heavy on coordination, light on dependent clauses) is clearly illustrated here in the opening paragraphs of the essay. From "Paradox and Dream"* (1966) by John Steinbeck 1 One of the generalities most often noted about Americans is that we are a restless, a dissatisfied, a searching people. We bridle and buck under failure, and we go mad with dissatisfaction in the face of success. We spend our time searching for security, and hate it when we get it. For the most part, we are an intemperate people: we eat too much when we can, drink too much, indulge our senses too much. Even in our so-called virtues, we are intemperate: a teetotaler is not content not to drinkhe must stop all the drinking in the world; a vegetarian among us would outlaw the eating of meat. We work too hard, and many die under the strain; and then to make up for that we play with a violence as suicidal. 2 The result is that we seem to be in a state of turmoil all the time, both physically and mentally. We are able to believe that our government is weak, stupid, overbearing, dishonest, and inefficient, and at the same time we are deeply convinced that it is the best government in the world, and we would like to impose it upon everyone else. We speak of the American Way of Life as though it involved the ground rules for the governance of heaven. A man hungry and unemployed through his own stupidity and that of others, a man beaten by a brutal policeman, a woman forced into prostitution by her own laziness, high prices, availability, and despairall bow with reverence toward the American Way of Life, although each one would look puzzled and angry if he were asked to define it. We scramble and scrabble up the stony path toward the pot of gold we have taken to mean security. We trample friends, relatives, and strangers who get in the way of our achieving it, and once we get it we shower i t on psychoanalysts to try to find out why we are unhappy, and finallyif we have enough of the goldwe contribute it back to the nation in the form of foundations and charities. 3 We fight our way in and try to buy our way out. We are alert, curious, hopeful, and we take more drugs designed to make us unaware than any other people. We are self-reliant and at the same time completely dependent. We are aggressive and defenseless. Americans overindulge their children; the children, in turn, are overly dependent on their parents. We are complacent in our possessions, in our houses, in our education; but it is hard to find a man or woman who does not want something better for the next generation. Americans are remarkably kind and hospitable and open with both guests and strangers; and yet they will make a wide circle around the man dying on the pavement. Fortunes are spent getting cats out of trees and dogs out of sewer pipes; but a girl screaming for help in the street draws only slammed doors, closed windows, and silence. *Paradox and Dream first appeared in John Steinbecks America and Americans, published by Viking in 1966.

Speech Analysis. First Inaugural Address of Franklin D. Roosevelt Essay

Speech Analysis. First Inaugural Address of Franklin D. Roosevelt - Essay Example Winning his first election campaign and outrunning his opponent Herbert Hoover Roosevelt has given a traditional oath to office after which the famous speech was performed. Above the traditional live audience consisted from something about 15 thousands of people newly president’s speech was heard on the radio by supposedly 10 million people all across the United States of America. It was crafted by Raymond Moley who was Roosevelt’s ally during the New Deal reforms. Speech lasted 20 minutes and itself is one of the best examples of spoken word in the 20th century. The incredible resemblance and significance of this speech depends greatly on the historical circumstances and general situation of the America which was deeply disintegrated and collapsed by The Great Depression. It is a classic example of how the times of historical, political or economic crisis bring the uprising of a strong, powerful and great leader. It was Abraham Lincoln during the Civil War, Founding Fathers during the Revolution and it was Franklin Roosevelt, the only president so honorable to rule America for 13 years. Thirteen trouble years during which Mr. Roosevelt has defeated Depression and fought Nazi Third Reich, Fascist Italians and Japanese all for the prosperity of his own compatriots and the freedom of other countries suffering from tyranny and oppression (Coker 35). Being one of the most spectacular and influent presidents and not only a great politician but also a man of justice Mr. Roosevelt also made it worth to give a significant speech which preceded all hi s further noble achievements.

Over-education In the Ggaduate Labour Market Case Study Of UK Market Essay

Over-education In the Ggaduate Labour Market Case Study Of UK Market - Essay Example This essay declares that there are various reasons that signify why policy maker needs to concern about the fact of over-education especially in recent time. Majority of the worker are leaving their jobs due to lack of job satisfaction and this imposes huge waste on the government. In order to remove the incidence of over-education problem, government, and other policy makers are trying to modify the UK’s labour market structure. They have already started to relate qualification of the future worker with the changing requirements of labour market. The literature on over-education shows that there was an unfavourable effect of the over-education issues on wage. The over educated people deserve higher wage than what they are actually paid. This paper has tried to evaluate the implication of over-education problem among the graduate in the UK’s labour market. Over-education has an impact on both wages and job satisfaction. In order to eliminate or reduce the consequence of over-education problem, the policy maker needs to become more concerned about the problem. In this context, several policies can be suggested here. The government needs to increase the effectiveness of their strategies for creating skill-based jobs and improve the condition of the job market. Further, policy makers can advice workers on the labour market to choose their career option according to their qualifications. In this way, government can take future steps to eliminate the issues of over-education problem.